This role owns the commercial engine - spanning CRM (Salesforce), customer data, sales tooling, automation, and AI-driven solutions - ensuring the business can scale efficiently, improve conversion, and maximise customer lifetime value.
Working across Sales, Marketing, Operations and Compliance this role translates commercial strategy into systems, processes, and technology that deliver measurable performance.
This is a commercially accountable role with direct impact on revenue outcomes.
This vacancy can be based in either our London office in Shoreditch or our headquarters in Stamford, Lincolnshire.
Core Accountability:
The Head of Revenue Operations & Technology is accountable for:
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CRM-driven revenue performance (retention, repeat revenue, LTV).
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Commercial data accuracy, visibility, and usability.
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Sales productivity and pipeline efficiency.
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Ownership and evolution of the commercial tech stack.
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Identification and implementation of AI and automation opportunities.
A defined revenue and performance target will sit within this role.
Responsibilities Include:
1. Revenue Operations Strategy & Performance
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Design and implement a scalable revenue operations framework across all product channels.
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Improve pipeline visibility, conversion rates, and forecast accuracy.
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Identify inefficiencies in the revenue lifecycle and implement structural improvements.
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Partner with Sales Leadership to drive disciplined, data-led sales execution.
Success Measures:
- Improved conversion rates and pipeline velocity.
- Increased forecast accuracy.
- Clear visibility of revenue performance and risk.
2. CRM (Salesforce) Ownership & Optimisation
- Own Salesforce as the core CRM platform, ensuring it supports commercial objectives.
- Drive structured opportunity management, pipeline hygiene, and data integrity.
- Enhance system functionality through automation, workflows, and integrations.
- Ensure high adoption and consistent usage across all product channels.
Success Measures:
- High CRM adoption and data accuracy.
- Reduced manual processes.
- Reliable, real-time reporting.
3. Commercial Data & Customer Intelligence
- Build a robust data framework that enables segmentation, insight, and decision-making.
- Translate customer and pipeline data into actionable commercial insights.
- Enable targeted engagement through structured segmentation (in partnership with Campaign Manager).
- Develop customer intelligence tools to support improved customer engagement and drive cross pollination opportunities.
- Support leadership with data-led strategic recommendations.
Success Measures:
- Clear segmentation and insight frameworks.
- Data actively used in commercial decision-making.
- Improved effectiveness of sales and campaign activity.
4. Technology Stack & Innovation
- Own and evolve the commercial technology stack (CRM, sales tools, data platforms).
- Identify, test, and implement AI and automation solutions to improve efficiency and performance.
- Evaluate new tools that enhance sales productivity, reporting, and customer insight.
- Reduce operational friction through smart system design and integration.
Success Measures:
- Measurable increase in sales productivity.
- Reduction in admin and manual workload.
- Successful deployment of AI-driven tools.
- Scalable, future-ready tech stack.
5. Cross-Functional Enablement
- Enable Campaign Manager with segmentation, targeting, and performance insight.
- Partner with Sales to improve opportunity management and pipeline discipline.
- Work with Finance and Leadership to align reporting, forecasting, and planning.
- Drive accountability for CRM usage and data ownership across the business.
Success Measures:
- Strong alignment between data, campaigns, and sales execution.
- Improved forecast reliability.
- Consistent CRM usage across teams.
The Candidate:
- Proven experience in Revenue Operations, CRM leadership, or commercial systems roles.
- Strong Salesforce expertise and understanding of CRM ecosystems.
- Experience implementing or optimising commercial tech stacks.
- Exposure to AI, automation tools, and modern data platforms.
- Strong commercial mindset with experience influencing revenue performance.
- Ability to operate across strategy, systems, and execution.
Why Charles & Dean?
- Private Healthcare through Vitality
- Access to Spill Mental Health Support
- Access to Octopus Money Financial Advice
- Enhanced Sick Pay
- Cycle to Work Scheme
- Company Pension
- Referral Programme
- Company Events
- Free Parking
- 22 days Annual Leave, plus Birthday Day Off and 1 x Wellness Day per Quarter
This vacancy applies to either our office in Shoreditch, London or our headquarters in Stamford, Lincolnshire.
As we are regulated by the Financial Conduct Authority, you must be comfortable in ensuring you are compliant with all company and regulatory policies and procedures. You must maintain accurate customer records to support our ongoing CRM strategy.